Privacy Policy

Last updated: 15th June 2022.

Best4 Group Ltd ("Best4Vapes", "us", "we", or “our”) operates the website (the "Service" or "Site").

This Privacy Policy (collectively, the "Policy") informs you of our policy regarding the collection, use and disclosure of your Personal Information and Data when you visit, use or make a purchase from the Site, and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with the Policy. Unless otherwise defined in this Policy, terms used have the same meanings as in our Terms and Conditions, accessible from


When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Best4Vapes uses the collected data for various purposes:

  • to provide and maintain our Service
  • to notify you about changes to our Service
  • to allow you to participate in interactive features of our Service when you choose to do so
  • to provide customer support
  • to gather analysis or valuable information so that we can improve our Service
  • to detect, prevent and address technical issues
  • to provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information. 

    Device Information

    Best4Vapes collects device information such as web browser, IP address, cookie information, what sites or products you view, search terms, and how you interact with the Site to load the Site accurately for you, and to perform analytics on Site usage to optimise the Site. Device information is collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels, and is only disclosed for business purposes with our processor Shopify.

    Order Information

    Best4Vapes collects order information from you such as name, billing address, shipping address, payment information, excluding credit card numbers which are not stored for security purposes, email address, and phone number. Order information is collected to provide products and services to you to fulfil our contract, to process your payment information, arrange for shipping, and to provide you with invoices and/or order confirmations. It is also used to communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    This order information is disclosed for business purposes with our processor Shopify, First Data Payment Gateway, Royal Mail Shipping, and Channel Grabber Fulfilment processing.


    We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:

    We will use the personal information you provide to us:

    • to provide and maintain our Service;
    • to notify you about changes to our Service;
    • to allow you to participate in interactive features of our Service when you choose to do so;
    • to provide customer support;
    • to supply our products to you;
    • to process your payment for our products;
    • to gather analysis or valuable information so that we can improve our Service
    • to detect, prevent and address technical issues;
    • to give you information about similar products that we provide unless you have opted not to receive such information but you may stop receiving this at any time by contacting us;
    • to provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.

      We will only give your personal information to third parties where the law either requires or allows us to do so.


      When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information.

      Best4Vapes retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We retain and use your Personal Data to the extent necessary to comply with our legal obligations, for example, if we are required to retain your data to comply with applicable laws, resolve disputes, and enforce our legal agreements and policies.

      Best4Vapes also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.


      Your information, including Personal Data, may e transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

      If you are located outside the United Kingdom and choose to provide information to use, please note that we transfer the data, including Personal Data, to the UK and process it there.

      Your consent to this Privacy Policy followed by your submission of such information represents agreement to that transfer.

      Best4Vapes takes all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place, including the security of your data and other personal information.


      Disclosure for Law Enforcement

      Under certain circumstances, Best4Vapes may be required to disclose you Personal Data if required to do so by law or in response to valid requests by public authorities, for example, a court or a government agency.

      Legal Requirements

      Best4Vapes may disclose your Personal Data in the good faith belief that such action is necessary to:

      • comply with a legal obligation;
      • protect and defend the rights of property of Best4Vapes;
      • prevent or investigate possible wrongdoing in connection with the Service;
      • protect the personal safety of users of the Service or the public; and
      • protect against legal liability.


        The security of data is important to use, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


        Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

        • Your consent;
        • The performance of the contract between you and the Site;
        • Compliance with our legal obligations;
        • To protect your vital interests;
        • To perform a task carried out in the public interest;
        • For our legitimate interests, which do not override your fundamental rights and freedoms.

          YOUR RIGHTS

          Best4Vapes aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

          If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

          In certain circumstances, you have the right to:

          • access and receive a copy of the Personal Data we hold about you;
          • correct and update any Personal Data held about you that is inaccurate; and
          • request the deletion of Personal Data held about you.

            You have the right to data portability for the information you provide to Best4Vapes. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it. 

            Please note that we may ask you verify your identity before responding to such requests.


            We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

            These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


            We may use third-party Service Providers to monitor and analyse the use our Service.


            We use AgeChecked services to verify your age. This service is in place to ensure that our customers are over the age of 18. When you pass through our checkout system for the first time, your details will be checked by AgeChecked against electoral roll data to verify your identity. If Agechecked are unable to verify your age, we will request your photographic identification, such as a driving license or passport. Once you've been verified, your details will not be checked again. AgeChecked do not hold any personal data other than your email address and all data is made anonymous.

            We are required by law to verify your age. If you are not happy for your details to be used in this way, we regret that you will be unable to place an order with us.

            Google Analytics

            Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

            You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript from sharing information with Google Analytics about visits activity.

            For more information on the privacy practices of Google, please visit the Google Privacy Terms webpage:


            We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

            We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

            The payment processors we work with are:

            Sage Pay

            Sage Pay's policies can be viewed at


            Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the PRivacy Policy of every site you visit.

            We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


            Our Service does not address anyone under the age of 18 ("Children"). We reserve the right to request evidence of age before we fulfil your order.

            We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

            If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us via the information below to request deletion.

              DO NOT TRACK

              Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


              We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

              You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

              CONTACT US

              For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at